CHANGE WE CAN BELIEVE IN 不如不變

US President Barack Hussein Obama is famous for his slogan “Change we can believe in!” during the election campaign. It sounds cool but making changes is never easy. In their bestseller “Switch: How to Change Things When Change is Hard”, Heath Brothers argue that the reason for our reluctance to change which lies deep within our psychology. The rational part of our brain may know that it makes good sense to change, but the emotional part likes things the way they are, and its short-term desire for an easy life tends to get in the way of our long-term plans. How poor we are.

美國總統奧巴馬的競選口號「我們可以相信的變革」，一直教人津津樂道。然而，要真正改變向來都相當艱鉅。Heath兄弟的暢銷書《Switch: How to Change Things When Change is Hard》就嘗試用心理學角度，剖析人們為何如斯抗拒改變。理性上我們或許都明瞭，改變會帶來的好處，然而情感上我們傾向以不變應萬變。與此同時，我們都傾向追求短期的慾望，而非長遠的益處。是的，你我都是恁地可憐的人。